Three Steps to Double the Value of Your Business.

One Shot

Alan Smith
2 min readFeb 3, 2022

What would it mean to you to double the value of your business before you sell it?

As an entrepreneur, you probably have one chance of a successful exit and maximising your sale value could mean the difference between a good exit and a life-changing one. Creating economic security for you and your family was one of the reasons you started your company in the first place. So, pay attention to the key valuation drivers.

There are 3 key steps to double, or even treble the value of your business in the next year.

Step 1: Move to a Recurring Revenue Model

The single biggest driver in your valuation is the amount of revenue that is automated and recurring, rather than ‘one off’.

If your business currently operates on a ‘bill for service’, hourly fee or ‘pay per project’ revenue model, then you should make plans to change.

In most cases, your customers will be better off by committing to a monthly or quarterly retainer fee and having access to a schedule of services ‘on tap’ rather than paying on an ad hoc basis.

Do the research, crunch the numbers, and prepare your pitch.

Step 2: Name your Service

To support the evolution to a paid subscription model, package up the schedule of services you offer into a comprehensive and attractive proposition that solves the ‘pain’ your customers have.

Then give it a compelling name and description based upon the value you deliver not the activities you perform.

Think transformation not transaction.

Step 3: Fire Yourself!

If you can’t take 3 months away from your company without the ‘wheels coming off’, then you’ve got a job, not a business. And jobs don’t sell.

Read “The E-Myth” and “Traction” and invest time to build systems, processes, and team structure to make yourself redundant.

“If you had One-shot Or one opportunity
To seize everything you ever wanted
In one moment Would you capture it
Or just let it slip? “

Eminem

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