The 90 second business marketing hack

You’ve been pitching for new clients and doing it all wrong for years.

-” Founded in 19xx”

- “Award-winning,”

- “Local/National/Global presence”

Your potential customers don’t care about you — or your past.

They only care about themselves — and their future.

180° difference

What your potential customers care about is what they get AFTER they hire you.

They don’t want a drill — they want to hang a picture on the wall & make their home look nice.

They don’t want a financial plan — they just want to stop worrying about money.

What they get ‘after’ they hire you.

Clients don’t care what you do — they care about what you can do for them.

Web designers — your clients don’t want a website; they want to win new business and generate profits.

Accountants — your clients don’t want tax returns done, they want to save money and save time.

Your job isn’t to do stuff

Your job is to cause stuff

Change

Transform

Improve

How do you find out what your customer really wants ‘after’ they buy your product/service?

It’s not rocket science — Ask Them!

Ask Why? 3 times

“I’d like a financial MOT”

Why?

“Because my finances are in a mess, and I want to sort them”

Why?

I want to stop worrying about money”

Why?

“To have peace of mind” 😎

Understood. I think we can help 🤝

Stop selling based on you and your history, qualifications, awards, and years in business.

Start selling based on the better future your customer will have AFTER they buy your product/service.

Follow me for more ideas & insights to grow your business. 🙏

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